Brochures are the quintessential pieces to any full fledged marketing campaign. However, getting the most from brochures, businesses must tailor the content to their target customer.
The below five industries are businesses that require a brochure, and have demonstrated infinite benefits for their business.
Spa – Spas, no matter how posh or home grown, require a brochure that outlines all of the services offered and pricing. These menus can be left in the spa for customers to review before ordering their services or mailed to attract new clients.
Real Estate – Real estate companies need brochures to be constantly printed in order to market their properties. Many times, the real estate brochures will include the housing details, agency information and pricing of several houses.
Non-profits – Non-profits always need brochures to outline their cause. Many times this is used as an educational tool to clearly explain their purpose, and then give examples of past wins. Along with a clear call to action, these have a high rate of success in gaining new members and bringing in more donor dollars.
Government – Government uses brochures to educate the public, while also explaining social services. Government brochures are usually found in post offices, lobbies and malls. They can be easily identified and provide a great amount of support when used correctly.
Schools – Special schools require a brochure for potential families to read and decide if this school is a match. Proper school will also include operating hours, faculty backgrounds and years in business.
Events – Events always need a brochure to clearly explain the who, what, when, where and why of their event. These brochures are great for gaining attention at community events and trade shows. They help both create interest, and then secure attendance.
Just about any business, no matter the focus, can utilize a brochure to their advantage. Determining the scope and messaging of the brochure is what is important in the end.
Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.