Shopping television shows you QVC makes shopping fun. And when you take a look at their direct marketing structure, you’ll find that they are implementing direct response advertising into the mix. They have a number to call, a website address, excellent pitch men and women, and an upsell procedure after the sale is mail.
You can actually learn a lot by watching QVC. Even if you’re not a huge fan of QVC, you can still learn something from it. This is especially true if you’re planning on running television ads in the near future. Television advertising is a way to reach thousands of people all at one time, and you can measure your results based on how many people called, or by how many people went and left their information on the internet.
Television is a pretty good way to drive visitors to your business. It will cost you a few thousands of dollars, but with the right marketing message, you can really stand to earn a lot of money using this medium alone. To make television advertising work, you have to do a few things.
You have to envision your prospect with a remote controller in their hand and flipping through channels trying to find something to watch. Once they flip and land on your ad, you want to capture their attention immediately. Once you’ve got their attention, get them to put the remote down. After they’ve put the remote down, it’s time to deliver your sales pitch.
Talk about the problems that they’re having and how you can fix it for them. This is a very important step in the marketing process because without a clear cut answer of how you can help them, they will just click you off. So start your TV ad with the problem or goal that they’re having, and tell them how they can help to achieve their goals, or how you can solve the problem that they’re having.
No matter what route you choose, make sure your customers know you and like you, and that they feel good about doing business with you.
You have to show them how doing business with you will improve their quality of lives. If one ad doesn’t work, try investing in another ad with a totally different set up. You only have about 30 seconds on TV to get your message across, so make every effort court.
It’s best if you can generate a lead instead of selling strictly through the ad. People need time to think about their personal issues, so follow up on these leads every now and again to make sure that they’re making the right buying decision.
When getting sales from your customers, make sure you work them through the backend process too. This is where most of your business income will come from. In fact, 80% of all business sales will come from the backend, so it’s important that you spend a lot of your time and money on these people alone.
Hopefully you will be able to use these tips to make more money in your business today.